Flavor Trends, Strategies and Solutions for Menu Development

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By Rob Corliss
January 14, 2022

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There are many ways beverage developers can bend with the twists of this evolving trend. Here are four insights worth more contemplation and conversation.

  1. 1Target heightened interest—especially by younger consumers—in everyday wellness. Highlight cold-coffee beverages with added health benefits and functionality. Think immunity boosters, protein, probiotics and plant “milk” creamers.
  2. 2Menuing “spiked hard coffees” can tempt patrons looking to go beyond standard cocktail offerings.
  3. 3Don’t shy away from offering chilled canned coffees if brewing is not an operational fit. Ready-to-drink coffee beverages can effectively meet on-the-go lifestyles. This category has expanded in flavor and quality to reflect the taste buds of younger consumers.
  4. 4Look to an increased interest in snap-chilled coffees, especially as they become more common. This will be the next evolution for cold-brewed coffees.

ABOUT THE AUTHOR

mmRob Corliss is a three-time James Beard House guest chef with more than 30 years of experience that includes running world-class hotels, launching new concepts, working in top marketing agencies and owning the culinary consultancy ATE (All Things Epicurean) since 2009. Based in Nixa, Mo., ATE has an energizing passion focused on flavor innovation and is dedicated to connecting people to their food, environment and wellness. Rob is also a regular contributor to Flavor & The Menu.

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From the January-February Top 10 Trends 2022 issue of Flavor & The MenuFrom the January-February Top 10 Trends 2022 issue of Flavor & The Menu

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STORY TAGS

2022 January-February Top Ten Trends
2022 Trends Coffee
Top 10 Trends


About The Author

Rob Corliss

Rob Corliss is a three-time James Beard House guest chef with more than 30 years of experience that includes running world-class hotels, launching new concepts, working in top marketing agencies and owning the culinary consultancy ATE (All Things Epicurean) since 2009. Based in Nixa, Mo., ATE has an energizing passion focused on flavor innovation and is dedicated to connecting people to their food, environment and wellness. Rob is also a regular contributor to Flavor & The Menu.