Flavor Trends, Strategies and Solutions for Menu Development

 

 

 

 

Move Over Bourbon, Bring on Botanicals

Stop 4: Pretty Decent

Move Over Bourbon, Bring on Botanicals

Stop 4: Pretty Decent

 

 

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Hidden at the back of a hip and airy plant shop in a small strip mall, Pretty Decent is a modern cocktail bar serving up drinks that transcend the concept’s modest name. Owners John and Jeanne Douglass purposely steered clear of the dark, bourbon-heavy aesthetic found throughout Louisville, instead focusing on botanical-forward flavors and spirits from south of the border like mezcal and tequila.

A bracing take on the classic Gibson combines mezcal with white vermouth and a pickled local spring onion, while the on-trend carajillo combines cold-brewed Dark Matter coffee with Licor 43, Ancho Reyes chile liqueur, hazelnut and cinnamon.

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You may think you know Louisville: lots of bourbon and pimento cheese, plenty of mint juleps, and the home of Colonel Sanders, right? But a visit to this thriving all-American city reveals a food scene that has evolved and modernized, with chefs like Edward Lee and Sara Bradley combining the city and region’s storied heritage with new, often globally inspired flavors.

 

About The Author

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Mike Kostyo is the VP of Menu Matters. Mike has been a recurring guest on Fusion TV’s “The A.V. Club” show; has been featured on NBC News, CBS Radio and Gimlet Media’s “Why We Eat What We Eat” podcast; is regularly featured in newspapers and magazines; speaks at numerous conferences across the country; and was a judge on Food Network’s “Eating America.” For nearly 11 years, Mike was an associate director and trends expert at one of the industry's largest research firms. He has a master's in Gastronomy from Boston University, plus certificates in the culinary arts, baking arts, wine and artisan cheese production. [email protected]