Menu Matters

Optimizing the pathway to a thriving marketplace

How can a coffee program make all the difference to today’s operator?

Optimizing and tightening menus while keeping the innovation pipeline flowing

Brand reflection and sharpened focus help light the path to success today

High-volume chefs reflect on the steep learning curve of the past few months, and share strategies for the path forward

Appeal to multiple generations through familiar formats with changeable features

What does Gen Z represent for restaurant brands, and how are operators strategizing? We took a snapshot to help better understand these younger dining consumers, coloring in the profile of Gen Z while also outlining a few concepts’ savvy approach in making them loyal customers.

Creating menus with meaning, approaching food with a punk rock street-kid mentality, and blending cultures and foods together. Paul Adams talks about few rules he lives by when it comes to menu/flavor development.

From treating menu writing like composing a symphony, to building a drink version of a Caprese salad, Jay Perry shares with us his approach to flavor strategy.

How is innovation in other parts of the menu affecting modern entrée development? How are shifting consumer demands impacting the evolution of what an entrée looks like?

For the foodservice industry, Lent is a time when demand for seafood sees a big boost from diners who choose to abstain from meat for the six weeks before Easter.

Lent brings big opportunity for boosting business while tapping into modern seafood strategies

Adaptation, interpretation and reinvention are all smart ways to serve up signature dishes

How the eatertainment segment is upping the ante on fun food

Tracking the evolution of menu language that resonates with diners

Keeping up with flavor trends while staying true to your brand is key to stability and growth.

Breathe new life into late-stage trends with creative flavors and forms