Author: Mike Kostyo

The Ube Latte’s striking purple color at French-Asian bakery chain Tous les Jours makes it camera-ready—a quality that holds greater appeal to Gen Z than to other generations. Credit: Tous les Jours « BACK NEXT »   Sweet & Social: Make It Social-Media Worthy             It’s impossible to overstate the central role social media plays in the lives of Gen Z consumers. Platforms like YouTube, Instagram, TikTok and Snapchat are their go-to communication tools where they learn, contribute and discuss. According to Datassential, 81 percent of Gen Z have either used or uploaded content...