Flavor Trends, Strategies and Solutions for Menu Development

Author: Mike Kostyo

Sweet & Social: Sweeten Up the Menu

Wetzel’s Pretzels’ Frozen Horchata was created as a launch partner with the brand’s Choco Churro Bitz. Credit: Wetzel’s Pretzels « BACK NEXT » By Mike Kostyo             Gen Zers love sweet flavors. Of the top 25 foods and flavors that skew more toward Gen Z than the general population, a whopping 22 feature a level of sweetness, according to Datassential. Most of these items are actual candies, including Airheads (67 percent of Gen Z love them, compared to 44 percent of consumers overall), Sour Patch Kids, Fun Dip and Trolli Sour. If you want...