When Ray’s BBQ Meatloaf was added to the menu at Dr. BBQ, the effect was like an enthusiastic ring of the dinner bell. Its impact was a surprise, as the dish wasn’t designed to be a permanent item, let alone a hit with this New American smokehouse’s regulars. The meatloaf was intended as an early-pandemic stopgap when the meat supply was in flux. “It caught on and became a staple,” says Ray “Dr. BBQ” Lampe, famed pitmaster and partner at the restaurant.
Lampe attributes menu success to meatloaf’s comfort-food status. “We can all use a little comfort these days, and while it seems like a cliché, I think it works for our guests,” he says. His culinary skill and mastery of smoke might also play a part, developing a recipe that features a 50/50 mix of ground beef and pork, chile powder and other spices. “It gets topped off with a sweet ketchup glaze and a little oak smoke for a traditional, but modern, barbecue taste,” says Lampe.