By Mike Kostyo
Ronnie Fieg
What ingredients would you include if you were creating your wildest bowl of cereal? That’s the unexpected starting point for many of the ice cream flavors at Kith Treats, the cereal-focused ice cream concept that began as a side project for the Kith apparel brand but now commands wide recognition in its own right.
Famous “friends of the brand,” like rapper/chef/YouTube sensation Action Bronson and basketball superstar LeBron James, have contributed their own wild concoctions to Kith Treats’ Signature Specials menu. But The Fiegster was personally developed by Kith Founder and CEO Ronnie Fieg. A combination of Frosted Flakes, Cocoa Puffs, mini marshmallows and crushed Oreo cookies are swirled into a vanilla ice cream base. “This combination has been described by our customers as a brighter, more balanced riff on rocky road,” says Fieg. The ice cream base itself has a lower percentage of butterfat (11 percent), which he says creates a milkier mouthfeel that allows the mix-ins to shine. Developed in 2015 as a one-off concept, The Fiegster has since become a best seller at brand locations around the world.
ABOUT THE AUTHOR
Mike Kostyo is the VP of Menu Matters. Mike has been a recurring guest on Fusion TV’s “The A.V. Club” show; has been featured on NBC News, CBS Radio and Gimlet Media’s “Why We Eat What We Eat” podcast; is regularly featured in newspapers and magazines; speaks at numerous conferences across the country; and was a judge on Food Network’s “Eating America.” For nearly 11 years, Mike was an associate director and trends expert at one of the industry's largest research firms. He has a master's in Gastronomy from Boston University, plus certificates in the culinary arts, baking arts, wine and artisan cheese production. [email protected]
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