Fans are once again excited for college and pro football in 2021 and forecasts are bracing for some big numbers this fall for restaurants nationwide. In 2019, nearly 37 million consumers walked through the turnstile of Division One college stadiums. Judging from attendance at full-service restaurants this summer you can expect plenty of traffic inside your restaurant this fall for pro and college teams.

To get the most out of this season, here are three important menu solutions that you can count on from Texas Pete®:

1. Profit Is Packed into Fries. Make Them a Winner.

Surprised by our number 1 tip? Few items on your menu offer better profitability and are such a staple of a gameday meal. Make yours a winner by adding something special atop them. Try bacon bits, pulled pork, sliced steak and your own signature sauce featuring Texas Pete®! Something as simple as adding Texas Pete® to ketchup, ranch dressing, or sour cream can do the trick. Check out more than a dozen quick and easy recipes for Texas Pete® signature sauces and calculate the revenue they can generate when you upcharge for them. Best of all, you can use the same signature sauce on burgers, fried chicken, and more.

2. Fried Chicken Tailgate Specials with A Fresh Twist.

No surprise here but Texas Pete® has new ways to add value to your gameday specials. Texas Pete® Dust Dry Seasoning is the easy way to punch up the heat on your spicy chicken to Nashville Hot levels, or a spicy flavor everyone will love. Add it to your chicken breading or sprinkle it right out of the fryer.

As for take-out and tailgate specials, new Texas Pete® 1-ounce dipping cups add value and reduce the strain on your stockpiles of Texas Pete® PC packets on gameday. Choose from Texas Pete® Original Hot Sauce, Honey Mustard, Extra Mild Wing Sauce or new Traditional BBQ Sauce. They will offer a fresh twist on the dining experience and send your patrons off to the stadium with all the flavor the want.

3. Go With The #1 PC Hot Sauce Team In The Nation! Why?

Everyone loves a winner and Texas Pete® PC packets are the #1 PC hot sauce in the land*. Whether it’s for your tables, your game day take-out, delivery or catering, there’s just one brand to count on. Best of all, there’s a packet for any menu, from Texas Pete® Original Hot Sauce, CHA! by Texas Pete® Sriracha Sauce or ¡SABOR! by Texas Pete® Mexican-Style Hot Sauce.

Just in time for kickoff Texas Pete® has just released its 3rd and 4th quarter rebates for 2021. You can save up to $500 in rebates on the sauces you need for the college season. Simply purchase your Texas Pete® products and download our easy to use rebate form and mail them in for your rebate.