Flavor Trends, Strategies and Solutions for Menu Development
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Like most European cities, Amsterdam is rich with pastry shops. Patisserie Holtkamp has earned a loyal following among locals, with a long-standing history in the community and meticulous attention to craftsmanship. Its menu offers Dutch pastries like appletaart (apple pie), along with French classics and whimsical creations. The Bananensoes éclair rides the banana trend beautifully, celebrating its mellow color and tropical flavor in a delicate choux pastry, glazed and filled with pastry cream, fresh banana and whipped cream.

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Amsterdam’s food scene is diverse and exciting, a cosmopolitan blend of modern Dutch cuisine, European influences and global street foods. The city boasts everything from Michelin-starred restaurants to eclectic sandwich shops, bustling food halls to modern cocktail lounges. It has embraced the plant-forward movement with hip energy and reflects its status as a world-class city with truly inventive mash-ups of globally infused food and beverage.

About The Author

Katie Ayoub

Katie Ayoub serves as managing editor of Flavor & The Menu and content strategist for the Flavor Experience, an annual conference geared toward chain operators. She is president of Katie Ayoub & Associates, serving up menu trends expertise, content creation and food & beverage consultancy. Based in Chicago, Katie has been working in foodservice publishing for more than 20 years and part of the Flavor team since 2006. [email protected]