David Rawnsley

When Robeks, a chain known for its smoothies, juices and açai bowls, decided to expand its menu, toasts were top of mind, thanks to their portability and ease of prep. Among several varieties offered, three avocado builds—Everything Avocado, Classic Avocado and Avocado & Egg—are the top sellers. “Avocado toasts outsell our other toasts by an order of magnitude,” says David Rawnsley, President.

For the Everything Avocado Toast, sourdough loaves are sliced thick and toasted to a craveable exterior crunch and chewy interior. Slices are topped with diced, not smashed, California Hass avocado and cherry tomatoes and sprinkled with everything seasoning. The dish fills the flavor bill nicely, and together the toast offerings demonstrate the value of innovating while maintaining brand integrity. “This is simple, made-to-order, great-tasting, fresh food served in a smoothie, juice and açai bowl shop,” says Rawnsley, adding that while it’s not necessarily something customers expect to find at Robeks, “It’s a perfect complement to the other products we offer.”