Tony Bahu

Yonutz! has mastered the art of creating singular, Insta-ready experiences, particularly with its trademarked SMASHED donut concept, which combines the best elements of donuts and ice cream. The donut is cut in half, stuff ed with a scoop of ice cream, pressed on a griddle, then finished with a medley of toppings, ranging from rainbow sprinkles to Sour Patch Kids. “Our SMASHED products bring a new twist to a very traditional market,” says Tony Bahu, CEO and Founder.

The kids’ cereal-topped Pebble Rebel, an original offering, remains a very popular seller, says Bahu. “When I was younger, my parents made it a rule that if I was eating cereal, it had to be at breakfast, and it could only ever be one kind of cereal—never a combination of two or more,” he says. “As we started working on the menu, I wanted to break those childhood rules.”

Whimsical builds are never in short supply at Yonutz! The three-time “Dessert Wars” award-winning Nutella Crunch is another fan favorite. It features cookie dough ice cream, Oreo and butter crunch pieces and a drizzle of Nutella. “It was one of the first SMASHED menu items and quickly garnered a significant following on social media,” says Bahu. “Since day one, it has outperformed all other menu items and continues to captivate taste buds with its combination of flavors and textures.”