Marrying Pepper Jack and Pretzel Buns
Hat Creek Burger Company | Austin, Texas
Marrying Pepper Jack and Pretzel Buns
Hat Creek Burger Company | Austin, Texas
By Patricia Fitzgerald
July 16, 2024
By Patricia Fitzgerald
July 16, 2024
Drew Gressett
True to its name, Hat Creek Burger Company, a family- focused fast casual, menus an extensive roster of robust, boldly flavored burger builds. Standing out in the craveable crowd is the Pretzel Jack. “It offers a symphony of flavors and textures,” says Drew Gressett, president. Two beef patties are layered with pepper Jack cheese, pickles, slices of avocado and a drizzle of honey mustard, all piled high within a toasted pretzel bun.
“At the heart of this burger is its star player: the pretzel bun,” says Gressett, noting that the distinctive bread sets itself apart visually with its signature scoring. “Joined with the spicy kick of pepper Jack cheese, the creamy avocado base and the sweet tang of honey mustard and pickles, the burger delivers the perfect balance of salty and sweet.” Pretzel bun lovers naturally gravitate to this offering, but Gressett notes that the enticing build encourages customers to venture out of their comfort zone and try something new.
About the Author
Patricia Fitzgerald serves different roles on the Flavor & The Menu team, including writing custom content, Kitchen Collaborative chef spotlights and digital editorial content, as well as acting as a contributing editor for the print magazine. As owner of PFitzCommunications, she specializes in various areas of foodservice and hospitality, while also maintaining clients in other industries and professions. She can be reached at [email protected].
