“Any opportunity we have where we can feature a pasta dish as an LTO—we’ll take it,” says Michael Boyer, F&B Product Development Chef for Nordstrom Restaurant Group. “With the built-in popularity of pasta, developing menu promotions that revolve around pasta gives us an almost-guaranteed win.” Pasta is a mainstay on Nordstrom menus, both in the cafés and the grab-and-go’s. For all of its pasta needs, Boyer sources Barilla. “We are long-time fans of Barilla. They offer the quality and consistency we can deliver for our customers.”
Click through to explore the many ways pasta LTOs can drive menu engagement.