Author: Cathy Nash Holley

      By Cathy Nash HolleyJanuary 13, 2021             Curating a set of trends during a pandemic is no easy feat, and like so many others in the industry, necessity has forced us to adapt and challenge ourselves. This process has been insightful and yielded new learnings about our overall approach here. In the days when “SKU rationalization” wasn’t an everyday term, menus knew no bounds. Flavors were served up with such joyful abundance, and picking up on menu trends was a fairly straightforward process. But at the same time, when trend-forward flavors...