Flavor Trends, Strategies and Solutions for Menu Development

Customizable and Shareable 42oz of Tomahawk Steak

Goodnight’s Prime Steak + Spirits | Healdsburg, Calif.

Customizable and Shareable 42oz of Tomahawk Steak

Goodnight’s Prime Steak + Spirits | Healdsburg, Calif.

By Katie Ayoub
July 19, 2024

By Katie Ayoub
July 19, 2024

David Lawrence

The 42-oz. Tomahawk at Goodnight’s is the steakhouse’s signature dish, dry-aged for 28 days. It’s got drama locked up with a striking French-trimmed 5-in. rib bone standing tall on the plate. “It never fails to wow the guests,” says David Lawrence, executive chef. It’s served with a choice of four sauces and four salts, giving diners the opportunity to customize their steak experience.

That personalization helps make this menu item a star. “Its success comes from allowing guests to feel that they are participating in customizing their meal to their personal taste and idiosyncrasies through our variety of carefully crafted salts and sauces. What makes the Tomahawk such a hit is its generous portion size, which encourages sharing while still affording guests the opportunity to curate their own distinct dining experience,” says Lawrence. Sauces run from the traditional Bordelaise and Béarnaise to an Armagnac-green peppercorn sauce and chimichurri. Flavored salts include truffle, smoked, pink Himalayan and black Hawaiian sea salt.

Read more Best of Flavor 2024

About the Author

mmKatie Ayoub serves as managing editor of Flavor & The Menu and content strategist for the Flavor Experience, an annual conference geared toward chain operators. She is president of Katie Ayoub & Associates, serving up menu trends expertise, content creation and food & beverage consultancy. Based in Chicago, Katie has been working in foodservice publishing for more than 20 years and part of the Flavor team since 2006. [email protected]

About The Author

Katie Ayoub

Katie Ayoub serves as managing editor of Flavor & The Menu and content strategist for the Flavor Experience, an annual conference geared toward chain operators. She is president of Katie Ayoub & Associates, serving up menu trends expertise, content creation and food & beverage consultancy. Based in Chicago, Katie has been working in foodservice publishing for more than 20 years and part of the Flavor team since 2006. [email protected]