Flavor Trends, Strategies and Solutions for Menu Development

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Clockwise from top left: Bestselling author and Flavor Experience’s keynote speaker Dan Heath shares his proven framework for overcoming challenges and implementing meaningful change; National Watermelon Promotion Board’s Christian Murillo and Megan McKenna invite guests to start the day with Watermelon, Cinnamon and Rosewater Rice Pudding; Dana Lawnzak of the American Egg Board offers up a Carajillo Cloud, an on-trend cocktail of Wheyward Wheyskey (a whey-based spirit), espresso and vanilla-egg custard; David Portalatin, Circana’s Senior VP & Industry Advisor, Food & Foodservice, reveals five macro themes to help grow business in 2025 and beyond; attendees take in a Gen-Z focused tasting session led by Mane, Inc.’s Mandy Sakar.

Flavor Experience celebrated its 20th anniversary in August, showcasing three days of flavor trends and consumer insights, along with food and beverage inspiration—all aimed at giving high-volume menu developers a roadmap to menu success in 2025 and beyond. Presented by Flavor & The Menu magazine, this singular annual event explores the ever-evolving world of flavor, marking two decades of inspiring innovation in foodservice.

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About the Author

mmKatie Ayoub serves as managing editor of Flavor & The Menu and content strategist for the Flavor Experience, an annual conference geared toward chain operators. She is president of Katie Ayoub & Associates, serving up menu trends expertise, content creation and food & beverage consultancy. Based in Chicago, Katie has been working in foodservice publishing for more than 20 years and part of the Flavor team since 2006. [email protected]

 

About The Author

Katie Ayoub

Katie Ayoub serves as managing editor of Flavor & The Menu and content strategist for the Flavor Experience, an annual conference geared toward chain operators. She is president of Katie Ayoub & Associates, serving up menu trends expertise, content creation and food & beverage consultancy. Based in Chicago, Katie has been working in foodservice publishing for more than 20 years and part of the Flavor team since 2006. [email protected]