Look beyond clover honey and showcase one of the more than 300 varietals of honey, as each has its unique flavor characteristics, aroma, color and texture. In the hands of a skilled chef, the pairing of a specific honey varietal with complementary ingredients becomes something special. It also lends a poetic sense of place. Consider the unique flavor notes of varietals like orange blossom, blueberry, sourwood, buckwheat or wildflower honey.
Another great tactic for storytelling is to pair a honey varietal with pollinator ingredients. Bees are vital to pollinating a vast array of fruits, vegetables and nuts. Combining honey and a pollinator ingredient on your menu enables your operation to craft messaging around the ancillary sustainability benefits of bee health, pure honey and honey pollinator ingredients. A promotion would be a winning theme during National Honey Month in September.