Flavor Trends, Strategies and Solutions for Menu Development

Lebanese Libation With a Signature Brine

ilili | Based in New York

Lebanese Libation With a Signature Brine

ilili | Based in New York

By Mike Kostyo
July 19, 2024

By Mike Kostyo
July 19, 2024

Rachid Hdouche

ilili means “tell me” in Lebanese, a phrase that invites guests to share—a meal, a desire, themselves—and also lends itself to the name of this playful, modern Lebanese concept. The invitation is evident immediately upon entering the restaurant’s D.C. location, which features a sophisticated, fun interior filled with massive light cages swarming with bird-shaped bulbs and vivid orange seating contrasting with patterned tile floors.

The cocktail menu features its own playful spirit, offering up modern, Levantine-inspired takes on classic drinks alongside one-of-a-kind creations. The tangy and briny A Little Pick‘le’ Me Up, developed by Rachid Hdouche, beverage director and general manager, is a highlight, riffing on the dirty martini. This version features Jun, a botanical Lebanese gin, and it replaces the traditional olive brine with Kabis brine, a housemade creation that balances one-third onion brine with two-thirds shishito pepper brine for a savory, spicy note. It’s finished with a spritz of arak as a swap for the dry vermouth rinse. “On the nose, the arak atomizer releases an intertwined bouquet of licorice and a hint of peppermint, which will awaken your senses and cleanse your taste buds in anticipation of a joyful saline and tangy taste profile,” Hdouche says. “Guests are loving this creative savory concoction.”

Read more Best of Flavor 2024

About the Author

mmMike Kostyo is the VP of Menu Matters. Mike has been a recurring guest on Fusion TV’s “The A.V. Club” show; has been featured on NBC News, CBS Radio and Gimlet Media’s “Why We Eat What We Eat” podcast; is regularly featured in newspapers and magazines; speaks at numerous conferences across the country; and was a judge on Food Network’s “Eating America.” For nearly 11 years, Mike was an associate director and trends expert at one of the industry's largest research firms. He has a master's in Gastronomy from Boston University, plus certificates in the culinary arts, baking arts, wine and artisan cheese production. [email protected]

About The Author

Mike Kostyo

Mike Kostyo is the VP of Menu Matters. Mike has been a recurring guest on Fusion TV’s “The A.V. Club” show; has been featured on NBC News, CBS Radio and Gimlet Media’s “Why We Eat What We Eat” podcast; is regularly featured in newspapers and magazines; speaks at numerous conferences across the country; and was a judge on Food Network’s “Eating America.” For nearly 11 years, Mike was an associate director and trends expert at one of the industry's largest research firms. He has a master's in Gastronomy from Boston University, plus certificates in the culinary arts, baking arts, wine and artisan cheese production. [email protected]