Flavor Trends, Strategies and Solutions for Menu Development

 

 

 

By Flavor & The Menu
May 6, 2021

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Brett Carper

Brett Carper

At TooJay’s Deli, Bakery & Restaurant, Director of Operations Brett Carper is unreserved in his enthusiasm for the chain’s Deli Benedict, a traditional favorite with a singular twist. “This is what breakfast dreams are made of,” he says. It’s a marriage of deli and breakfast favorites whose time has come.

The dish incorporates a number of classic deli touchpoints. It starts with grilled rye bread that is covered with melted Swiss cheese and a fresh tomato. Next, the customer’s choice of tender, sliced corned beef or pastrami is piled high, before being topped with two poached eggs, creamy hollandaise and a sprinkle of scallions.

“By combining familiar flavors to develop an innovative dish, we create something for our guests to love. This is what keeps the deli tradition alive for generations,” says Carper. As one of the concept’s top breakfast items, it’s definitely “worth waking up to,” he says.

About The Author

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Rob Corliss is a three-time James Beard House guest chef with more than 30 years of experience that includes running world-class hotels, launching new concepts, working in top marketing agencies and owning the culinary consultancy ATE (All Things Epicurean) since 2009. Based in Nixa, Mo., ATE has an energizing passion focused on flavor innovation and is dedicated to connecting people to their food, environment and wellness. Rob is also a regular contributor to Flavor & The Menu.