Flavor Trends, Strategies and Solutions for Menu Development

 

 

 

By Flavor & The Menu
May 6, 2021

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Adam Tilford and Jason Tilford

Adam Tilford and Jason Tilford

In a year when meal kits became part of the foodservice vernacular, the Family Taco Kit emerged as a welcome solution for Mission Taco Joint, a West Coast-style street taco concept. The meal kit was designed to serve a family of four with leftovers to spare.

“It was a great way to showcase our menu—from our housemade tortillas and chips to the delicious marinades for our proteins—in a format that made for an easy meal for families during the pandemic,” says Adam Tilford, who is Co-Owner with brother Jason, Executive Chef.

The customization and ease of home assembly help make the kit a clear winner. Customers select two proteins from a line-up that includes cochinita pibil, birria, marinated grilled chicken, vegan “meat” and chorizo—all options that travel well and are cost effective. Tortillas, sides, toppings, chips and two salsas complete the party. Assembly requires minimal packaging and is easy on the kitchen team. With so many advantages, the kit is a keeper. “It’s proven to be a fan favorite, so we will continue selling it moving forward,” says Tilford.

About The Author

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Rob Corliss is a three-time James Beard House guest chef with more than 30 years of experience that includes running world-class hotels, launching new concepts, working in top marketing agencies and owning the culinary consultancy ATE (All Things Epicurean) since 2009. Based in Nixa, Mo., ATE has an energizing passion focused on flavor innovation and is dedicated to connecting people to their food, environment and wellness. Rob is also a regular contributor to Flavor & The Menu.