Nordstrom extended its Valentine’s Day promotion to its kids’ menu, offering Barilla Love Mac and Cheese. “It was a simple swap out for the heart-shaped pasta, yet gave us a whole new selling point for the dish—kids loved it,” says Boyer. “It was a great promotion.”

“Any opportunity we have where we can feature a pasta dish as an LTO—we’ll take it,” says Michael Boyer, F&B Product Development Chef for Nordstrom Restaurant Group. “With the built-in popularity of pasta, developing menu promotions that revolve around pasta gives us an almost-guaranteed win.” Pasta is a mainstay on Nordstrom menus, both in the cafés and the grab-and-go’s. For all of its pasta needs, Boyer sources Barilla. “We are long-time fans of Barilla. They offer the quality and consistency we can deliver for our customers.”