Flavor Trends, Strategies and Solutions for Menu Development

Popcorn-Infused Margarita

Platform 18 at Century Grand | Phoenix

Popcorn-Infused Margarita

Platform 18 at Century Grand | Phoenix

By Patricia Fitzgerald
July 19, 2024

By Patricia Fitzgerald
July 19, 2024

Photo Credit: Tara Lund

Jason Asher

“Who doesn’t love a spicy margarita?” poses Jason Asher, co-founder and VP of beverage at Platform 18, a bar concept from Century Grand that celebrates the mystique of New York during Prohibition. “Our version brings extra flair and layers of flavors that guests would never expect from a drink they think they know well,” he notes, describing the 54th Street Club cocktail which features a housemade togarashi spice blend paired with butter popcorn-infused tequila. “You’ll taste flavors of a familiar spicy margarita but with a Platform 18 twist,” says Asher, pointing also to a hint of cereal milk in the flavor notes, courtesy of the house pandan tincture. “Served with a bag of togarashi-seasoned popcorn, this drink not only transports you to New York City, but brings the flavors reminiscent of those you find in a theater.”

The drink consistently performs in the top five each week, he reports. “We crafted all the components of this cocktail with meticulous detail, even serving it in the iconic blue-and-white New York to-go coffee cup,” says Asher. “Details like this create such a contagious sense of excitement. It’s one of our favorite things to do.”

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About the Author

mmPatricia Fitzgerald serves different roles on the Flavor & The Menu team, including writing custom content, Kitchen Collaborative chef spotlights and digital editorial content, as well as acting as a contributing editor for the print magazine. As owner of PFitzCommunications, she specializes in various areas of foodservice and hospitality, while also maintaining clients in other industries and professions. She can be reached at [email protected].

About The Author

Patricia Fitzgerald

Patricia Fitzgerald serves different roles on the Flavor & The Menu team, including writing custom content, Kitchen Collaborative chef spotlights and digital editorial content, as well as acting as a contributing editor for the print magazine. As owner of PFitzCommunications, she specializes in various areas of foodservice and hospitality, while also maintaining clients in other industries and professions. She can be reached at [email protected].