Reuben Reinvented
Mr Brews Taphouse | Based in Menomonee Falls, Wis.
Reuben Reinvented
Mr Brews Taphouse | Based in Menomonee Falls, Wis.
By Patricia Fitzgerald
July 19, 2024
By Patricia Fitzgerald
July 19, 2024
Tammy Verhagen
Many inventive menu applications are born from a desire to satisfy multiple cravings in a single dish. Take the Brew-Ben, a gourmet burger crafted with a nod to the classic Reuben sandwich. “It pays homage to tradition, infused with a burst of innovation,” says Tammy Verhagen, a franchise owner in the Mr Brews Taphouse craft beer chain, who credits development of the dish to Jason Mackie, general manager, who passed away earlier this year. “It stands as a testament to his passion for flavor and his unwavering dedication to the art of burger crafting,” she notes.
The Brew-Ben features corned beef, melted Swiss cheese and tangy sauerkraut, topped with a signature sauce. “It’s the perfect combination of tradition and innovation, evoking a sense of nostalgia, while offering a fresh take on the Reuben and setting it apart as a standout choice for those seeking a memorable dining experience,” says Verhagen. Highlighting Irish corned beef, the Brew-Ben was the chain’s burger-of-the-month in March, and its popularity led to a permanent menu spot at select locations.
About the Author
Patricia Fitzgerald serves different roles on the Flavor & The Menu team, including writing custom content, Kitchen Collaborative chef spotlights and digital editorial content, as well as acting as a contributing editor for the print magazine. As owner of PFitzCommunications, she specializes in various areas of foodservice and hospitality, while also maintaining clients in other industries and professions. She can be reached at [email protected].
