Flavor Trends, Strategies and Solutions for Menu Development

The Gin Cocktail Fit for a Goddess

Parche | Oakland, Calif.

The Gin Cocktail Fit for a Goddess

Parche | Oakland, Calif.

By Katie Ayoub
July 19, 2024

By Katie Ayoub
July 19, 2024

Eric Syed

At Parche, a contemporary Colombian eatery, Eric Syed, beverage director, sought to harmonize tradition and innovation by infusing his bar menu with both classic and modern flavors. “We wanted Parche to embody the combination of traditional stories and flavors with modern cuisine and presentation,” he says. He drew inspiration from Chía, the moon goddess revered by the Muisca, an ancient civilization that resided in eastern Colombia’s high plateaus. Syed crafted a gin-based cocktail honoring her legacy, aptly named Chía. He also weaved in a Tiki vibe, giving a nod to his boots-on-the-ground research for Parche, working in local Tiki bars. “Our Chía cocktail takes as much inspiration from my time at Tiki bars as it does from my experiences in Colombia,” says Syed. The drink has become a top seller at Parche.

“We found Alkkemist gin, a Spanish gin only distilled once a month under the full moon, and the story pretty much wrote itself after that. The Alkkemist is perfect, not only telling a story, but as a Spanish gin, it has bright notes of citrus oil, fresh herbs and flowers,” he says. “We use a locally produced orgeat, which has a distinct rose water finish. The Chía is bright and acidic, well balanced, with a sharp tropical fruit note mid-palate that finishes with lots of orange blossom, fresh herbs and citrus notes.”

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About the Author

mmKatie Ayoub serves as managing editor of Flavor & The Menu and content strategist for the Flavor Experience, an annual conference geared toward chain operators. She is president of Katie Ayoub & Associates, serving up menu trends expertise, content creation and food & beverage consultancy. Based in Chicago, Katie has been working in foodservice publishing for more than 20 years and part of the Flavor team since 2006. [email protected]

About The Author

Katie Ayoub

Katie Ayoub serves as managing editor of Flavor & The Menu and content strategist for the Flavor Experience, an annual conference geared toward chain operators. She is president of Katie Ayoub & Associates, serving up menu trends expertise, content creation and food & beverage consultancy. Based in Chicago, Katie has been working in foodservice publishing for more than 20 years and part of the Flavor team since 2006. [email protected]