Nordstrom found great success in its month-long Valentine’s Day promotion last February that starred Barilla Love Pasta, highlighting the spirit of the season with the Heart-Shaped Mezzi Rigatoni pasta cut. Boyer switched out their regular menu’s pasta shapes for the Barilla Love, including dishes like Barilla Love with Bolognese & Meatballs, Barilla Love with Spicy Shrimp Pomodoro (pictured), and Barilla Love with Chicken Lemon. “We’re excited to run the promotion next year, too, doing both special pasta dishes featuring the Barilla Love and serving up a retail offering,” says Boyer.

“Any opportunity we have where we can feature a pasta dish as an LTO—we’ll take it,” says Michael Boyer, F&B Product Development Chef for Nordstrom Restaurant Group. “With the built-in popularity of pasta, developing menu promotions that revolve around pasta gives us an almost-guaranteed win.” Pasta is a mainstay on Nordstrom menus, both in the cafés and the grab-and-go’s. For all of its pasta needs, Boyer sources Barilla. “We are long-time fans of Barilla. They offer the quality and consistency we can deliver for our customers.”